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Why operations people shouldn’t speak to customers; an Olympic case-study
We’ve got tickets to the olympics (woop!)…the canoe slalom (slightly less woop)…still, it’s more than most people got, we didn’t have to remortgage our house to buy them, and it’s nice to get involved,...
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UK’s Most Shared Ads Revealed
Like it or not, social media is the place where buzz is created these days. Brands have come to realise that an ad can no longer get away with simply presenting a product and listing its perceived...
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Let’s See That Reaction: Brands Seek Marketing Answers Through New Technology
It is generally accepted that emotions play a central part in brand building and fostering customer loyalty. But can a company tell precisely what emotion its products or services provoke and how...
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Emerging Technology – Digital Product Placement
Not so long ago, TV and cinema provided most of the entertainment available to consumers and advertisers had it easy. Nowadays, viewing audiences have become spoilt for choice and have access to...
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Crowdsourcing Is The Answer To Youth Unemployment And Giving Business A Boost
This guest blog is bought to you by Adam Ball of Concept Cupboard, an online creative crowdsourcing marketplace where businesses can work with the most talented young creatives from across the UK to...
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Social media – top of marketing agenda this year
Social media campaigns feature high on the agenda of most marketers. However, the majority of them are still finding their way around the medium and wondering what platform or technique to focus on....
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Marketing In A World Where Consumers Are In Charge
Around 15 years ago, consumers still relied heavily on sales staff to help them with purchasing decisions. As the Internet turned into an indispensable part of daily life, marketing departments had to...
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UK To Lead Western Europe In Digital Ad Spend
The on-going economic blues in Western Europe have prompted eMarketer to downgrade its 2013 projections for global ad spending from 5.2% to 2.8%. However, there is one area where the troubled region...
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Best of the Web July 2013
It’s all controversy this month, with advertising designed to take advantage of sleepy commuters, and the journey to a digital future…and back again… Sky’s talking window A German firm is planning to...
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Gapster blog is on the move!
It’s our 20th year in business (Happy Birthday us!) which is a great excuse for a website and brand overhaul. Our blog is now integrated with our new website, on the same platform, which means we’re...
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